Commercial strategy
Your question
Who is this product or service for, and why would they choose it?
Possible outputs
A proposition review, customer priorities and a concise decision brief.
Strategic advisory
Strategic advice for commercial decisions and cross-border partnerships.
For financial services and technology organisations clarifying a proposition, exploring a market or building innovation partnerships across the UK, Europe and China.
The scope starts with your decision. Depending on the brief, the work may include:
Market entry & go-to-market
Your question
Which market or route deserves attention, and what do we need to learn first?
Possible outputs
A market and stakeholder map, a comparison of entry options and a prioritised next-step plan.
Innovation partnerships
Your question
Which partners fit the objective, and how could the collaboration work?
Possible outputs
An ecosystem map, partner selection criteria and a collaboration brief.
Start with the decision
you need to make.
My experience in international banking, co-founding U Impact and working across cultures informs how I approach commercial questions: clarify the decision, examine the evidence and understand the people involved.
Choose the support your decision needs.
Focused diagnostic
For a specific decision: clarify the question, review what you know and identify what needs investigating.
Defined advisory project
For a defined piece of work: develop the agreed analysis and recommendations around a clear commercial objective.
Ongoing strategic support
For decisions that evolve over time: revisit priorities and challenge assumptions as your organisation moves forward.
Scope, deliverables, timing and fees are agreed around your brief.
Start with your brief
What decision does your organisation need to make?
Share the question, the context and what a useful outcome would look like.
Discuss your challenge